Rumble

The dream-like spot begins with a simple red box that opening to reveal the Target Bull’s-eye gliding along a series of unfolding, falling panels as playful illustrations spring to life. The spot’s percussive-driven underscore carries and builds as the panel montage of illustrative imagery depicting film-making, dance, music, and painting unravels then cleverly refolds into the signature Target Bull’s-eye.

“What does it sound like when a hamster shocks his nose while looking for his lost house keys? Here, hand me that power strip.” – Rick Meyer Minnesota State Lottery Scratch Games “Pizza” from anavarrete on Vimeo. “These spots — beyond being terribly adorable because of the furry creatures — were all about the dialogue. [...]

Rick and Jess have been sayin’ it for a while … Here’s a good article about how jingles are back, and that “getting stuck in your brain forever…” can mean some seriously real ROI for advertisers. Read the article here