March 2010
With 12 million hits and counting, DC Shoes web film “Gymkhana 2″ represents what going “viral” is all about. To check out Ken Block’s sick driving moves click below:
Composer/Sound Designer Rick Meyer’s many years of experience competitively racing Porsches made him “just the guy for this job,” comments “There were over 15 hours of wild audio to
February 2010
Rumble just scored these sweet webisodes revolving around the trials and tribulations of having a baby in the tale of “a Bird and her husband, Bee.”
The storyline follows Bird and Bee on the quest for a little one. Agency mono created the campaign for its client.
Composer Rick Meyer comments, “ We scored these playing to the realism of their situation, all the while ignoring the fact that we’re dealing with a grown man and woman in a bird and bee costume,” he adds, “The ukelele seemed like just the thing to tell their story.”
Adds Jess Ford, “Having Scott Vincent direct and Charlie Schwartz edit the project made our involvement easy. We knew it would be great.”
CREDITS
Agency: mono
Creative Dir: Chris Lange
Copywriter: Paula Maki Biondich
Art Director: Jim Landry
Producer: Lisa Keljik
Composer: Rick Meyer
Exec Prod: Jess Ford
Director: Scott Vincent
Editor: Charlie Schwartz, Schnitt Edit
February 2010
Press Clip - Appeared on Mashable.com Feb 1, 2010
January 2010
Press Release
“Target ‘Art Unfolds’ Spot Breaks During Golden Globes”
(Minneapolis, MN – January 21, 2010)
Target breaks the latest in a series of art-inspired animated television commercials, “Art Unfolds” during this year’s 2010 Golden Globe Awards.
Click to play spots
The dream-like spot begins with a simple red box that opening to reveal the Target Bull’s-eye gliding along a series of unfolding, falling panels as playful illustrations spring to life. The spot’s percussive-driven underscore carries and builds as the panel montage of illustrative imagery depicting film-making, dance, music, and painting unravels then cleverly refolds into the signature Target Bull’s-eye.
Rumble composer Tommy Walter comments, “The box opens in way that feels whimsical, yet clock-like and ‘measured,’ so I began experimenting with a shuffling rhythm that when ’straightened out’ would naturally speed up with the quickening pace of the visual reveal. I found the organic ‘quirky sound’ by intuitively experimenting with hitting pots and pans, and discovered that a sock covered spoon struck the perfect percussive ‘pitch’ that I was looking for.” Jerome Rankine supported Walter’s score with a subtle, yet complex blend of folds, clicks, whirrs and billows.
This project, like the other ‘Art’ inspired projects was uniquely challenging because when the visuals are SO compelling, because the music has a really big responsibility to be just as engaging. The challenge is to make sure the score doesn’t overpower the picture, while making it smart enough to convey the message,” said Rick Meyer. Tommy Walter adds, “And the pots and pans that I used were really purchased at Target.”
Credits:
Agency: Good People, Minneapolis
Creative Director: Shannon Petinni
Producer: Barth Ward
Principal: Betsy Treinen
Production Company: Eyeball, New York
Music Company: Rumble, Minneapolis
Composer: Tommy Walter
Sound Design: Jerome Rankine
Mixer: Rick Meyer
Executive Producer: Jess Ford
2010
“What does it sound like when a hamster shocks his nose while looking for his lost house keys? Here, hand me that power strip.” – Rick Meyer
Minnesota State Lottery Scratch Games “Pizza” from anavarrete on Vimeo.
“These spots — beyond being terribly adorable because of the furry creatures — were all about the dialogue. Colle McVoy creatives had approximately 13 hours of dialogue to play with… They gave us such great bits of stuff that we had trouble picking the perfect line to convey, say, a rodent’s love of deep dish pizza.”
“It’s always an adventure with Colle McVoy. We’re just happy it was Hamsters and not Circus Clowns. We’re scared of Circus Clowns.”
