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August 19 2010

Target is animated in their remodeling

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What’s not to like about cartoon characters building a “Better Bullseye”?

Target recently teamed up with Chris Riehl and the talented folks at Motion Theory to build a high energy animated world to tout their newly remodeled stores. It’s a behind the scenes look at what it would take to remodel a store if you could only use cartoon characters with cartoon devices and cartoon methods and cartoon safety standards. So naturally they asked us at Rumble if we could create a cartoon score and make some cartoon sounds that would ignore cartoon audio standards make it even more cartoon fun. We said, hell yes in fact we’re a cartoon music house.

Rumble Composer Tommy Barbarella penned and produced the score and sound design man Jerome Rankine imagined all the cartoon style fun sounds, and of course our own cartoon character Rick Meyer as the voice of the foreman.

Showcased on Creativity Online – AdCritic Spot of the day July 27, 10